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Is Women’s Sports Marketing the way forward? 

Is Women’s Sports Marketing the way forward? 

by David Winskill | Aug 16, 2022 | OPINION, WOMENS SPORT

Is 2022 finally the year that we see a switch in engagement and funding in women’s sport? We hope so! It certainly looks like we’ve reached a turning point where female athletes start to get more of the attention they deserve.  Beth Mead at Euro ’22...
Women in Sport: How Our Attitudes Have Changed

Women in Sport: How Our Attitudes Have Changed

by Dave Wilkinson | Jan 30, 2022 | OPINION, WOMENS SPORT

When we think about the history of women in sport, there are a few pivotal moments that stand out. For example, in 1971, Billie Jean King famously beat Bobby Riggs in the “Battle of the Sexes” tennis match. This was an important victory for women’s...

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