NEWS & RESOURCES

Is Women’s Sports Marketing the way forward? 

Is Women’s Sports Marketing the way forward? 

Is 2022 finally the year that we see a switch in engagement and funding in women's sport? We hope so! It certainly looks like we’ve reached a turning point where female athletes start to get more of the attention they deserve.  Beth Mead at Euro '22 Most of us...

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Women in Sport: How Our Attitudes Have Changed

Women in Sport: How Our Attitudes Have Changed

When we think about the history of women in sport, there are a few pivotal moments that stand out. For example, in 1971, Billie Jean King famously beat Bobby Riggs in the "Battle of the Sexes" tennis match. This was an important victory for women's rights and helped...

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5 of the biggest endorsement deals in modern history

5 of the biggest endorsement deals in modern history

Since the 1920s, brands endorsing athletes and vice versa, has become a huge part of sport, with famous pants wearing baseball phenom Babe Ruth's endorsement of All America Athletic Underwear starting the craze. Whilst athletes in the past may have considered brand...

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