THIS IS HOW WE DO THINGS
THE PROBLEM (OR OPPORTUNITY)
THE METHOD IN THE MADNESS
READY? LET'S GO.
SPORTS INDUSTRY KNOWLEDGE AND MARKETING ABILITY, IN EQUAL MEASURE.
I.E. THE CHEAT VENN.
THE CHEAT CODES
WE DON’T DO COOKIE CUTTER. WE DON’T DO OFF THE SHELF. WE BUILD BESPOKE STRATEGIES & BESPOKE COMMERCIAL PACKAGES THAT ARE BEST SUITED TO DRIVE EVERY INDIVIDUAL CLIENT FORWARD.
THAT SAID, OUR FRAMEWORK IS BUILT ON FIVE CORE PRINCIPLES:
2 + 2 = 5
THE ‘BOSS IT’
CLEAR, DIRECT, ACCOUNTABLE
Our “Affordable Fame” strategic approach is built on the premise that digital marketing has changed the barriers to entry for smaller brands and businesses.
Gone are the days that ATL advertising and high return PR being the reserve of big brands. Through smart audience targeting and a strong content strategy we can be the Coca Cola of concussions; we can be the McDonalds of monitoring head injuries.
The key is that we don’t need to generate that kind of traction with everyone, just the audiences that matter. We embed this principle into everything we do.
HOW DO WE DO IT? ON PAPER, IT’S SIMPLE…
REVEAL CHEAT CODE 1
Discover who our key audiences and what we want them to do – e.g. purchase from us, change their opinion, talk about us positively.
REVEAL CHEAT CODE 2
Uncover where we can effectively target them using cost-effective marketing channels
REVEAL CHEAT CODE 3
Analyse how we can generate interest – what content, creative and messaging will work to capture their attention?
REVEAL CHEAT CODE 4
Go and give them it.
2 + 2 = 5 (IF YOU CHEAT)
Not all channels are designed for conversion. Each should have clear goals at various points in the funnel in order to create a holistic strategy.
If we don’t feed the top of the funnel, the bottom will never grow, and we will hit ceilings fast. We specialise in creating marketing strategies that cover the entire funnel.
Because we love a good sports metaphor…
Instead of having each player (channel) arguing over who scored (got the last click), it’s worth noting that defenders aren’t likely to score that often.
But if you’re only ever going to judge the success of a player (channel) on how many times they score (got the last click), then everyone will stand up front TRYING TO GRAB A GOAL and you will, simply put, lose.
IF EACH CHANNEL PLAYS ITS ROLE PROPERLY, THE WHOLE CAN BE GREATER THAN THE SUM OF ITS PARTS.