WELCOME TO CHEAT. WE ARE A GLOBAL SPORTS BRANDING, MARKETING & PR AGENCY. WE WORK WITH SPORTS BRANDS, ELITE ATHLETES, TEAMS, EVENT ORGANISERS, LEAGUES, RETAILERS, PUBLISHERS & MORE ON OBJECTIVE-FOCUSSED MARKETING PROJECTS & CAMPAIGNS.

YES, WE ARE DATA-DRIVEN. YES WE ARE PERFORMANCE-DRIVEN. YES, WE ARE CREATIVE. WE JUST DON’T BELIEVE THOSE ARE USP’S IN 2022. OUR USP IS THAT WE ARE BETTER THAN OUR COMPETITORS AT DOING THESE THINGS & WE WILL MAKE YOU BETTER THAN YOURS, TOO.

OUR SERVICES

WE DON’T BELIEVE IN ‘ONE SIZE FITS ALL’, ‘OFF THE SHELF’ MARKETING. SO FITTING WHAT WE DO ONTO A WEBSITE IS A DIFFICULT TASK. WE WORK WITH OUR CLIENTS TO DEVELOP BESPOKE STRATEGIES AND ACTIVITY PLANS. TO CREATE A PERFECT BLEND OF INGREDIENTS THAT GIVE YOUR MARKETING EFFORTS THE BOOST IT NEEDS. (YES, LIKE AN ENERGY DRINK – CLEVER, EH?)

CONSULTANCY & STRATEGY

From marketing strategy to business consultancy, we work with brands and talent to maximise their potential. We advise former Premier League stars and Olympic athletes on their post-retirement business interests, help take DTC sports brands to market, devise commercial strategies for football clubs and everything in between. Your objective, our expertise.

RESEARCH & ANALYSIS

Our market research and data analysis offering is second-to-none. From ecommerce analytics and conversion rate optimisation to market research focus groups and biometric testing, we can fine tune your performance. We help sports stars understand their value when negotiating contracts and endorsements. We help brands understand the true value of their ATL advertising. The possibilities are endless.

CONTENT & CREATIVE

Our world-class studio team are on hand to bring your brand to life. Whether that’s creating it from scratch, developing breath-taking video, VR or AR creative, split-testing social media ads or taking creative direction of your sporting event. Rooted in research & analysis, executed with creative brilliance.

CAMPAIGNS

End-to-end delivery is our speciality. Bring us your objectives and your budget and a handpicked team of analysts, creatives, writers, media planners and channel specialists will develop campaign concepts and activation plans that feel like your cheat codes to success. We take a channel-neutral, publisher-neutral approach to campaign development. The only priority is achieving your objective.

CHANNEL

The ‘always on’. The ‘BAU’. Whatever you call it, it’s important that your every day activity is doing the business. Our channel specialisms are 360, so whether you are looking for press office management, social media planning, management of your marketplace strategy, SEO growth or biddable media management – we can help.

MORE ABOUT WHAT WE DO

CONSULTANCY & STRATEGY

From marketing strategy to business consultancy, we work with brands and talent to maximise their potential. We advise former Premier League stars and Olympic athletes on their post-retirement business interests, help take DTC sports brands to market, devise commercial strategies for football clubs and everything in between. Your objective, our expertise.

RESEARCH & ANALYSIS

Our market research and data analysis offering is second-to-none. From ecommerce analytics and conversion rate optimisation to market research focus groups and biometric testing, we can fine tune your performance. We help sports stars understand their value when negotiating contracts and endorsements. We help brands understand the true value of their ATL advertising. The possibilities are endless.

CONTENT & CREATIVE

Our world-class studio team are on hand to bring your brand to life. Whether that’s creating it from scratch, developing breath-taking video, VR or AR creative, split-testing social media ads or taking creative direction of your sporting event. Rooted in research & analysis, executed with creative brilliance.

CAMPAIGNS

End-to-end delivery is our speciality. Bring us your objectives and your budget and a handpicked team of analysts, creatives, writers, media planners and channel specialists will develop campaign concepts and activation plans that feel like your cheat codes to success. We take a channel-neutral, publisher-neutral approach to campaign development. The only priority is achieving your objective.

CHANNEL

The ‘always on’. The ‘BAU’. Whatever you call it, it’s important that your every day activity is doing the business. Our channel specialisms are 360, so whether you are looking for press office management, social media planning, management of your marketplace strategy, SEO growth or biddable media management – we can help.

MORE ABOUT WHAT WE DO

MEET THE SQUAD

VIEW OUR WORK

NEWS & RESOURCES