WELCOME TO CHEAT. WE ARE A GLOBAL SPORTS BRANDING, MARKETING & PR AGENCY. WE WORK WITH SPORTS BRANDS, ELITE ATHLETES, TEAMS, EVENT ORGANISERS, LEAGUES, RETAILERS, PUBLISHERS & MORE ON OBJECTIVE-FOCUSSED MARKETING PROJECTS & CAMPAIGNS.
YES, WE ARE DATA-DRIVEN. YES WE ARE PERFORMANCE-DRIVEN. YES, WE ARE CREATIVE. WE JUST DON’T BELIEVE THOSE ARE USP’S IN 2022. OUR USP IS THAT WE ARE BETTER THAN OUR COMPETITORS AT DOING THESE THINGS & WE WILL MAKE YOU BETTER THAN YOURS, TOO.
OUR SERVICES
WE DON’T BELIEVE IN ‘ONE SIZE FITS ALL’, ‘OFF THE SHELF’ MARKETING. SO FITTING WHAT WE DO ONTO A WEBSITE IS A DIFFICULT TASK. WE WORK WITH OUR CLIENTS TO DEVELOP BESPOKE STRATEGIES AND ACTIVITY PLANS. TO CREATE A PERFECT BLEND OF INGREDIENTS THAT GIVE YOUR MARKETING EFFORTS THE BOOST IT NEEDS. (YES, LIKE AN ENERGY DRINK – CLEVER, EH?)
CONSULTANCY & STRATEGY
From marketing strategy to business consultancy, we work with brands and talent to maximise their potential. We advise former Premier League stars and Olympic athletes on their post-retirement business interests, help take DTC sports brands to market, devise commercial strategies for football clubs and everything in between. Your objective, our expertise.
RESEARCH & ANALYSIS
Our market research and data analysis offering is second-to-none. From ecommerce analytics and conversion rate optimisation to market research focus groups and biometric testing, we can fine tune your performance. We help sports stars understand their value when negotiating contracts and endorsements. We help brands understand the true value of their ATL advertising. The possibilities are endless.
CONTENT & CREATIVE
Our world-class studio team are on hand to bring your brand to life. Whether that’s creating it from scratch, developing breath-taking video, VR or AR creative, split-testing social media ads or taking creative direction of your sporting event. Rooted in research & analysis, executed with creative brilliance.
CAMPAIGNS
End-to-end delivery is our speciality. Bring us your objectives and your budget and a handpicked team of analysts, creatives, writers, media planners and channel specialists will develop campaign concepts and activation plans that feel like your cheat codes to success. We take a channel-neutral, publisher-neutral approach to campaign development. The only priority is achieving your objective.
CHANNEL
The ‘always on’. The ‘BAU’. Whatever you call it, it’s important that your every day activity is doing the business. Our channel specialisms are 360, so whether you are looking for press office management, social media planning, management of your marketplace strategy, SEO growth or biddable media management – we can help.
MORE ABOUT WHAT WE DO
CONSULTANCY & STRATEGY
From marketing strategy to business consultancy, we work with brands and talent to maximise their potential. We advise former Premier League stars and Olympic athletes on their post-retirement business interests, help take DTC sports brands to market, devise commercial strategies for football clubs and everything in between. Your objective, our expertise.
RESEARCH & ANALYSIS
Our market research and data analysis offering is second-to-none. From ecommerce analytics and conversion rate optimisation to market research focus groups and biometric testing, we can fine tune your performance. We help sports stars understand their value when negotiating contracts and endorsements. We help brands understand the true value of their ATL advertising. The possibilities are endless.
CONTENT & CREATIVE
Our world-class studio team are on hand to bring your brand to life. Whether that’s creating it from scratch, developing breath-taking video, VR or AR creative, split-testing social media ads or taking creative direction of your sporting event. Rooted in research & analysis, executed with creative brilliance.
CAMPAIGNS
End-to-end delivery is our speciality. Bring us your objectives and your budget and a handpicked team of analysts, creatives, writers, media planners and channel specialists will develop campaign concepts and activation plans that feel like your cheat codes to success. We take a channel-neutral, publisher-neutral approach to campaign development. The only priority is achieving your objective.
CHANNEL
The ‘always on’. The ‘BAU’. Whatever you call it, it’s important that your every day activity is doing the business. Our channel specialisms are 360, so whether you are looking for press office management, social media planning, management of your marketplace strategy, SEO growth or biddable media management – we can help.
MORE ABOUT WHAT WE DO
RUGBYPASS
GROWING A GLOBAL SPORTS PODCAST AUDIENCE
SARAH STEVENSON
CAPITALISING ON AN OLYMPIC REPUTATION
MAJOR LEAGUE RUGBY
MAJOR LEAGUE COMMS FOR MAJOR LEAGUE RUGBY
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MEET THE SQUAD
DAVID WINSKILL
MANAGING DIRECTOR
MICK TILLEY
GROUP CEO
DAVE WILKINSON
ASSOCIATE DIRECTOR SUNDERLAND
EMILY CARSE
ASSOCIATE DIRECTOR LONDON
MORE ABOUT US
FACTORY WEIGHTS
SEO | PR | CONTENT | PAID MEDIA | SOCIAL
DIAMOND THEORY
SEO | PAID MEDIA | STRATEGY CONSULTANCY
SUNDERLAND AFC
ASSOCIATE PARTNER
RugbyPass
SEO | PR | Content Creation
Sarah Stevenson
Branding | Digital Transformation | PR | Social Media | Content Creation | Paid Media |SEO
The Rugby Network
Launch Consultancy | PR
FW PT ACADEMY
SEO | PAID MEDIA | SOCIAL
Rugby Distillery
Branding | business consultancy | Web Development | social media | content
MAJOR LEAGUE RUGY
PR
Victor Anichebe
Post-Retirement consultancy
BRADLEY LOWERY FOUNDATION
PR | STRATEGY CONSULTANCY
VIEW OUR WORK
